True brilliance takes more than just “whitening.” It takes innovation.
The #1 All Systems Pure White Lightening Shampoo is engineered with advanced optical brighteners and enzymatic technology to erase stains, neutralize yellowing, and reveal a radiance that’s pure perfection
—never harsh, never flat.
Whitening & Brightening Shampoo for all colors reveals every coat’s natural brilliance — from ivory to mahogany. This advanced, color-safe formula lifts stains and dullness without lightening pigment, restoring clarity and dimension to every shade -- even blacks. Infused with optical brighteners, proteins, and botanicals, it leaves coats clean, lustrous, and touchably silky — never flat, chalky, or stripped.
From crisp whites to rich color coats, #1 All Systems whitening shampoos deliver clarity, brightness, and flawless texture.
Choose Pure White Lightening for luminous white coats, creams, and silvers, or Whitening & Brightening for rall colos to lift stains and reveal natural brilliance.
Review From Amazon.com
Verified Purchase Customer
5.0 out of 5 stars - Best Products Period
Adopted a Bedlington Terrier with bad stains. Tried a bunch of highly rated snake oils offered on Amazon...Ivan says don’t waste time or money. This #1 All Systems stuff delivers. I watched professional groomers using this, and after getting my order, I see why. There are visible results.
I know that the others I purchased had reviews similar to this and that’s why I bought them, but research grooming videos and you’ll see this brand is used for a reason by people who show dogs.
#1 All Systems Whitening Shampoos – Brilliant Results for Every Coat
Science. Performance. Brilliance—
That’s the #1 All Systems difference
Not all whitening shampoos are created equal — and #1 All Systems proves it. This professional collection offers two precision-formulated options designed to bring out the best in every coat:
✨ Pure White Lightening Shampoo – The ultimate for white, cream, or pale coats with a formula that targets stubborn stains, lifts discoloration, and restores a cool, luminous brilliance — without harsh bleaches or stripping.
🌈 Professional Whitening & Brightening Shampoo for All Colors – A revolutionary color-safe formula that removes dinge and yellowing from light areas while enhancing depth, clarity, and shine in darker coats and parti-colored coats.
Both deliver deep-cleaning, protein-rich performance that preserves coat texture, body, and natural balance. Trusted by champion groomers worldwide, #1 All Systems formulas deliver results.
